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商品編號： 9-511-093 出版日期： 2011/02/16 作者姓名： Gupta, Sunil;Riis, Jason 商品類別： Marketing 商品規格： 22p 再版日期： 2012/11/05 地域： United States 產業： Pharmaceutical industry 個案年度： 2010 -
商品敘述：
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS or Lou Gehrig''s disease. In less than five years, PLM has grown to 15 patient communities where over 80,000 patients discuss 19 diseases. In December 2010, PLM is discussing its planned launch of a General Platform that would expand the number of diseases covered from 19 to over 3,500. Is it the right move, and what does PLM need to do to make it a success?
涵蓋領域：
Digital marketing;Business models;Internet;Professional networks;Health and behavioral science
相關資料：
Case Teaching Note, (5-511-138), 13p, by Sunil Gupta, Jason Riis
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